Preview Mode Links will not work in preview mode

Starting and growing your business as an expat will test you to the limit but the rewards can more than compensate. Become a business hero for your customers, your family and of course yourself. But first you have to navigate your fears and concerns, adopt the right mindset, learn from others mistakes, build a supportive network and have a smart plan. Join Alex Congdon, a UK expat in Switzerland, as he interviews expat business owners, entrepreneurs and experts from around the world as they share their stories and strategies, successes and failures.

  1. All Episodes
  2. I'll Tell You What Consumers Really, Really Want - With Guy White

I'll Tell You What Consumers Really, Really Want - With Guy White

Dec 6, 2018

Guy White is the founder of Catalyx, a successful and very innovative agency based in Geneva helping brands connect with their ideal consumers. Originally from the UK, Guy quit the safety of corporate life to start his 1st business before he turned 30. In this episode Guy we discuss his view of risk, entrepreneurship and leading a start-up organisation.

Full Episode notes https://www.alexcongdon.com/23

Episode Highlights

00:57 -  Who does Catalyx help and how?
05:36 -  A different approach from other market research agencies
13:27 -  Challenges and difficulties of setting up the business
19:22 -  Practical support and inspiration from others
23:50 -  Business and clients achievements
22:06 -  What are the future goals for the business?
23:50 - Who would you like to mentor ?